TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartly, Steven W.
AU  - Rudelius, William
TI  - Marketing: The Core
SN  - 9780071214780
U1  - 330 
PY  - 2004///
CY  - New York
PB  - Mc Graw Hill Irwin
KW  - Economics
ER  -